AUBURN — U.S. Cellular has named Will Winslow manager for the retail store at 730 Center St.

Winslow will lead the sales team in daily activities and effectively guide associates to deliver the ideal customer experience.

Winslow has more than nine years of wireless experience. He joined U.S. Cellular as a part-time retail wireless consultant in Bangor. For the past seven years, he has served as the sales manager at the Waterville, Brewer and, most recently, Westbrook stores.

Winslow and his family live in Portland.