LEWISTON — Gene Geiger, chief executive officer of Geiger, announces that Dale Denham has been hired as chief information officer for the company.

In that role, Denham will work directly under the CEO to lead Geiger’s information technology group. He will be directly responsible for redefining the department’s organization and invigorating the partnering between the technology and business units.

Denham comes to Geiger from the Advertising Specialty Institute, the largest media and marketing organization in the promotional products industry, where he served as senior vice president for 10 years. During his time at ASI, Denham successfully guided the organization’s information technology strategy.

In addition, he led many different business units at varying times and served on the ASI computer systems board of directors. In addition to his day-to-day responsibilities, Dale was a top speaker for ASI and also led ASI’s international and strategic acquisitions.

Denham holds a bachelor of science degree in business administration from University of South Florida, and has been certified as a Master Advertising Specialist by the Promotional Products Association International, the largest trade organization for suppliers and distributors in the promotional products industry.

He was born in Indiana and currently lives in Ambler, Pa., with his wife and four children. He plans to relocate to Maine this summer.

Denham enjoys playing racquetball, jogging, skiing, scuba, technology, spending time with family, and reading.