LEWISTON — Nouria Energy Corp. has launched a new retail brand — nouria.

The introduction was celebrated with a grand opening at its new concept store at 449 Sabattus St. The store features Irving fuel and the newly designed company brands — nouria and cafe nouria.

The store also offers a wide variety of fresh, healthy foods and new-age beverages designed to provide customers with a one-stop shopping experience.

Cafe nouria features full-service hot coffee, espresso drinks, iced-coffee and a wide variety of pastries, parfaits, fruit cups, beverages and breakfast sandwiches.

Nouria made a $1,000 donation to the Lewiston Education Fund during the ribbon-cutting, which was attended by Lewiston Mayor Shane Bouchard and other city officials.

The new store is open 24 hours a day.

Nouria Energy Corp. is one of New England’s largest family-owned and operated convenience stores and fuel retailers.