AUBURN — The Corporate and Community Services Department at Central Maine Community College, in partnership with Pulse Marketing Academy, is offering a comprehensive web marketing seminar focused on the latest online marketing trends.

It will be held from 8:30 a.m. to noon Wednesday, March 16, at CMCC.

The first hour will cover strategic marketing topics, such as creating an effective online marketing plan that fits a budget, and creating an editorial calendar to produce engaging marketing content that will generate web traffic.

The remaining time will focus on: optimizing a website to meet the latest search engine optimization guidelines; how to use email marketing to promote a brand and products; how to increase brand visibility through social media; and how to increase lead volume with a well-rounded inbound marketing strategy.

The seminar is presented by veteran marketer Cíntia Miranda, president of Pulse Marketing Agency. Participants will be given tips, best practices, and the latest marketing recommendations that can be immediately put to use.

The cost is $39 and includes copies of Pulse Marketing Academy’s latest eBooks covering B2B Marketing, B2C Marketing, Nonprofit Marketing, and Social Media Marketing.

Coffee, water and light breakfast items will be provided. While registration is open and ongoing, space is limited. For more information or to register online, visit www.cmcc.edu/ccs/ or email training@cmcc.edu. Deadline for registration is March 9.