AUGUSTA (AP) — It’s now legal for bars and breweries in Maine to publicly display the alcohol content of their beer.

A new law that took effect Tuesday repeals a 1937 statute that banned the display of alcohol content, such as on signs or menus. The old law was aimed at advertisements selling beer based solely on strength.

Gov. Paul LePage allowed the measure to become law without his signature.

The Portland Press Herald (http://bit.ly/1jtbCoI ) reported that Ellsworth state Rep. Louis Luchini launched the repeal effort after a Rockland-area brewer and bar owner was told by a state liquor inspector to remove beer alcohol content from a menu.

Supporters of Luchini’s bill, including the Maine Brewer’s Guild and the Maine Restaurant Association, said displaying alcohol content allows consumers to make more informed choices.