AUBURN — The Brand Collective, a full service branding and marketing firm, celebrated its official grand opening Dec. 5 among clients, friends and city officials.

Founded in 2012 by Jennie Malloy and Aimee Goodwin, The Brand Collective provides brand strategy and development, strategic marketing programs, public relations, website design, social media, logo development, publications and marketing collateral design and development, advertising, copywriting and more.

An artist and a businesswoman, Goodwin was co-owner of the Boston-based web development company Bottlecap Studios and an adjunct faculty member at Massachusetts College of Art. Her work has been recognized by the Massachusetts Interactive Media Council, American Corporate Identity, and the Hatch Awards presented by The Ad Club.

A communications professional and small business owner, Malloy has worked as an actor, French teacher, communications and cultural event planner, fundraising officer and marketing director.

For more information, visit www.brandmaine.com or call (207) 224-8972.