SOUTH PORTLAND – The Maine Public Relations Council Professional Development Program will focus on social marketing Friday, May 18.

Consultant Mike Newton Ward will present the fundamentals of social marketing, joined by Wayne Clark of MaineHealth, who will present a brief case history demonstrating how social marketing principles can be applied to work.

The program will take place at the Portland Marriott at Sable Oaks in South Portland. Registration starts at 8 a.m., with the program from 8:30 to 11 a.m. For registration and information, call 207-761-4477 or e-mail info@meprcouncil.org.